Tres Generaciones encourages responsible drinking. Alcohol should be consumed in moderation. By entering this website, you are agreeing to our Terms and Conditions, Privacy Policy, and Cookie Policy.
Must be legal drinking age to enter this site.
OUR TEQUILAS
Explore our range of craft tequila, where the passion for Mexican tradition blends with modern craftsmanship. Each bottle tells a unique story, bringing the authentic spirit of Mexico directly to your palate.
Our Story
Triple-Distilled Excellence: Honoring the Three Dons and Tres Generaciones Legacy.
The story of the three Dons and Tres Generaciones is the story of tequila itself.
They left their mark on the world, and we honor their legacy with a refined, triple-distilled tequila worthy of carrying their family name.
OUR STORY
1st Generation : 1873
The trailblazing visionary, Don Cenobio Sauza founded “La Perseverancia” distillery, and became one of the first to export tequila outside of Mexico. If you know this spirit, it’s likely thanks to him.
OUR STORY
2nd Generation : 1903
By 26, Don Eladio Sauza was already the big jefe at “La Perserverancia,” and worked hard to take it to the next level. He championed recognition for the name “Tequila” when exporting to America.
OUR STORY
3rd Generation : 1946
Don Francisco Javier Sauza changed the game. Known as the first global ambassador of tequila, carefully crafted a small batch of tequila to commemorate his family’s 100 years and three generations of wisdom and skill in tequila-making, creating tequila we know of today as Tres Generaciones.
Related Cocktails
Explore unique tequila cocktails inspired by the legacy of the Dons and Get Up Tres dreamers, offering versatile flavors for unforgettable moments.
Our Unique Process
Our roots within our heritage run deep. That’s why our tequila is still produced at the same distillery where Don Cenobio began everything back in 1873— La Perseverancia. Our agave is hand selected only when perfectly ripe. We fresh-press our agave, extracting the juice before it is cooked, resulting in reduced bitterness and a crisp, agave-forward flavor.
Tres Distillation
After cooking and fermenting our agave, we take it a step further with our Añejo, Plata, Reposado, and Cristalino by distilling for a third time, rather than the typical two distillations process. As pioneers of this method, we believe this extra step removes most impurities in our tequila, producing a more refined flavor without any harshness.